Is your business growing as fast as you want it to? Need a boost?
Rule number one: don’t make it harder than it needs to be. You don’t need expensive PR and time-consuming consultants.
Because here’s how successful businesses grow: by talking to the people who matter most to your business.
It’s called feedback. With just a few simple questions, you can save tons of time, money, and other growing pains.
Here are seven surveys to get your company growing fast.
1. Measure customer satisfaction to improve your product
Did you know that only 1 out of 26 unhappy customers complain? The other 25? They run straight to a competitor.
It’s important for you to know how your customers feel about your product, service, and support. And the sooner you find out, the faster you can start making changes.
2. Get to know your customers
“If we do not know who the customer is, we do not know what quality is.” ~ Eric Ries, author of The Lean Startup
The first rule of business: know who you’re selling to.
The same goes for writing blog posts, posting ads, or launching marketing campaigns. Your target audience should guide your every step.
Do you know who your buyers are? What do they want from you?
Big companies invest thousands into persona research. You can get started for free.
3. Engage your followers on social media
Each day there are 500 million Tweets, 4.5 billion Facebook Likes, and 95 million new Instagram photos. This is a huge opportunity for your brand. It also means a lot of competition for fleeting attention spans.
How do you keep your followers engaged? Tap into their inner competitors.
People love to take quizzes and polls to test their knowledge, feel entertained, and compare results with friends. And they share the shenanigans out of these findings. It’s basically free PR.
The even better news? You can quickly create your own social quiz using just an interesting idea and a little drag-and-drop action.
4. Validate your idea before investing
Here’s the basic idea: don’t waste money building things that people don’t want.
So before you go all out and implement, check to see if people share your enthusiasm.
That means asking potential customers for their feedback early in the process. This will keep you focused on building what your customers want, not what you think they want.
5. Keep your employees happy
Happy companies make more money. Why?
- Happy employees are 12% more productive at work. (University of Warwick)
- Finding and training a new employee can cost six to nine months of salary. (Society for HR management)
- 82% of consumers will likely head to a competitor following poor customer service. (Customer Experience Impact Report)
Start measuring happiness by learning how engaged your employees are with this survey:
6. Retain more customers by asking why they leave
Did you know that keeping existing customers is six times cheaper than finding new ones?
So how do you retain more customers? By understanding why people leave in the first place. And you do this with an exit survey.
It can be as simple as a single question: “Why did you cancel your account?”
The answers will give you instant insight into where your business is leaking revenue. Is it a product issue? Pricing? Poor customer service? Now you can start plugging the right holes.
7. Improve your website experience
Your website is the front door to your business.
Does your website have the impact you aimed for? Is your value proposition clear? Can people easily find their way around—from your product page, to pricing descriptions, to the content on your blog?
If you’re not sure, it’s time to find out. You can send out this survey with a link, or easily embed it right in your webpage.