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Browsing: Business

Business
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A Positive Brand Identity Turns Consumers Into ‘Frands’

Franding is a new and exciting concept, and it will help you develop your brand into a consumer loyalty magnet. Simply defined, a frand is a loyal fan of your brand. While the definition is elementary, the results can be dramatic. Everyone has read stories where consumers line up for hours, even overnight, to purchase a sale-priced popular brand item. Because of the product’s brand, a loyal following of “frands” appear whenever there are new…

Business
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Why I Left a 6 Figure Job to Become an Entrepreneur

I did everything that they tell you to do. I had the degree, the condo, the six-figure salary, and the prestige of working at one of the world’s top consulting firms. I was also absolutely miserable. Sunday was always the worst day because Sunday meant that Monday was just around the corner. On Monday the countdown began – four days until Friday, three days, and so on. At the age of 27, being this unfulfilled…

Business
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Philly Is Home to the First Black Woman-Owned Comic Book Store

I was on Facebook when I saw this link about this black woman in Philly that has opened a comic book and coffee shop. I was elated myself. Can you say, “road trip?” I saw the link from Comic Beats first, but the initial interview was on Philly.com. Philadelphia now has a comic book store owned by a Black woman! As the comic/nerd culture increases in popularity, black comic book writers, artists and enthusiasts are increasing in numbers…

Business
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A Branch of Hope

Integrating technology into classrooms has been on the rise the last few years. Students have access to laptops, tablets, and smartboards to help assist their learning experience. All of these devices have certainly helped the visual aspect in the classroom, but one woman has tackled the challenges facing students with hearing disabilities. Renee Kakareka, a recent graduate of Philadelphia University, launched Olive Devices to start getting help for those in the classroom who need it.…

Business
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A Genius Idea

At some point in man’s life he and a friend will get together and talk about their dream of owning a bar. For most men this just stays as an idea, but for Luke Bowen and Trevor Hayward, they made their idea a reality. Evil Genius Beer Company is the result of their efforts and determination to reach their potential and not settle for anything less. Luke and Trevor were friends who attended graduate school…

Business
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Making Media

Not everyone would choose to work with family or close friends, however this young entrepreneur began his own company doing just that. Beau Rosario, along with his twin brother and some of their closest friends, are the team that makes up Philamedia. Philamedia is a media production company that do a variety of work, such as photography, videography, and editing. The company has a vast client base that extends all across the country. This young…

Business
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Things to Tell Your Small Business Clients for Year-End Tax Planning

While the traditional end-of-year tax tip checklist contains such tried and true suggestions as defer income and accelerate deductions, there are a number of other steps Tom Wheelwright takes in advising his small business clients. Wheelwright is a Scottsdale, Ariz.-based CPA and CEO of ProVision. His clients include Robert Kiyosaki, and he is a frequent speaker at Kiyosaki’s Rich Dad seminars. “The way I present taxes to my clients is to show them that tax…

Business
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Making a list and Checking it Twice: End of Year Business Planning!

by Megan Sullivan The end of the year is a busy time for a whole host of reasons. Holidays, travel plans and family visits keep us all running ragged from November through January 1. But as a small business owner, there’s even more you have to handle at the end of the year. Right now is the time of year when your business really needs your attention, especially in regard to accounting, IT…

Business
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Is Your Business Compliant for the End of the Year?

As the year draws to a close, it’s an important time to review your company’s business compliance and legal standing and make sure you’ve kept up with all your legal requirements. Forming a corporation or LLC is an excellent way to formalize your small business and protect your personal assets. But maintaining a corporation or LLC is more involved than a sole proprietorship. You have to know and follow the rules to keep your…

Business
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Holiday Marketing 2016: 4 Trends That Will Drive Sales

If you haven’t already started prepping your business for the holidays, now is the time to start. Black Friday is less than a few weeks away, but many consumers start their shopping well before that — waiting too long means missing out on valuable sales opportunities. “Holiday shopping seems to be starting earlier and earlier every year,” said Lisa Graves, senior email marketing strategist at DEG, a full-service digital marketing agency. “Nov. 1 is when…