Rayce Rollins teaches small business owners the tools to grow smarter, not faster.
(Philadelphia, PA) To make six figures coming straight out of undergrad from a personal leasing entrepreneurial venture would seem like a mission accomplished. For Rayce Rollins, it would only be the beginning.
After several years of learning and developing – and picking up a respectable MBA from St. Joseph University – Rollins is becoming a rising face in Philadelphia’s entrepreneur scene.
In 2009, Rayce founded Grow Small Consulting (GSC), an upbeat management consulting firm that mentors businesses as they better understand their customers through 1:1 accounting and marketing.
“Not all customers should be treated the same, and we teach our clients that,” Rollins says on techniques applied to clientele. “GSC shows them how to become more strategic and savvier in better understanding their brand and impact.”
Such expertise Rollins would have to learn first-hand when developing GSC, as the firm’s initial hurdles came from trying to figure out a clear target client. Eventually, Rollins would realize that he had to make identity changes in the branding of the firm in order to make it competitive.
“At first I was trying to produce a model for the firm that was fast, good, and cheap, but I eventually realized that was not possible for real business,” Rollins says of redefining purpose. “Now we are focused on providing fast and good quality service without compromising our price – we are confident in our value to clients.”
This definitive business model and other valuable lessons learned inspired Rollins to write the book that would eventually influence the namesake for his firm, the highly informative Good Businesses Grow Small.
In the 2013 book, Rollins further educates and informs business owners how to incorporate relationship management principles to establish meaningful connections with their customers.
However, Rollins is more than just a successful business consultant and author, but also impressive in investing and educating.
He has invested in numerous companies including Ferrarini Kitchens & Bath, a million dollar residential remodeling company based in Elkins Park, and Mecca Salon, the largest barber shop and hair salon in Philadelphia. He is also the co-founder of Smoothie Villa, a cafe shop at his alma mater Temple University, and Phounder.com a buzz worthy local search engine for Philadelphia natives.
“Accounting and marketing, with education, leads to investing,” Rollins says of how he combines all of his various ventures and talents to complement one another. “One aspect collectively strengthens the other through my overall personal endeavors in life.”
His passion for informing and education allowed him to sign on as an adjunct professor at Temple, where he teaches students about the various models and techniques of business development and entrepreneurship. He also mentors young men at University Charter Schools, teaching them chess while also building their self-esteem.
Throughout all of his accomplishments, now entering his thirties, Rayce looks on to expand his network and influence to those around him.
“I am looking forward to finishing up my second book, while also further developing my love for teaching and brand building,” Rollins says of the goals ahead.
As for his advice for emerging entrepreneurs starting launching, Rollins’ words of wisdom are very sincere and straightforward.
“Be frugal and don’t buy stupid stuff,” he advises on the need of smart spending and budgeting. “In addition, be sure to have a clear definition of success and failure – know what works well and don’t get caught up in the trends that don’t add value to your work.”