Philadelphia, PA- Ice cream is a delicious frozen treat that has been creating lasting
memories for years. It is simply one of those desserts that, when consumed, brings
you right back to your childhood. Little Baby’s Ice Cream has brought that concept
to a whole other level by creating a whimsical space where people of all ages can go
to enjoy unique homemade flavors such as cucumber dill, rose pistachio, Thai iced
tea and many, many more.
Co-Owner and CEO Martin Brown saw ice cream in a completely different light.
“Above all else, we were interested in finding an outlet for our creativity and
imagination that was not playing in a band or making a painting. We began to
recognize Ice Cream as a blank canvas that had the ability to bring people together
and make them happy, and took it from there,” Martin said.
Creating a business that encouraged people to be open to new ideas and
experiences, while also offering a product that positively influenced it’s surrounding
was an extremely important aspect of starting this business.
“It is very important to us that we limit our impact on the environment by sourcing
ingredients responsibly and limiting waste; that we make a positive contribution to
the neighborhoods and city in which we do business; and that we do all this in a
style and manner that is singular and unique,” Martin said.
Since selling their first scoop at the Kensington Kinetic Sculpture Derby on May 21,
2011, Little Baby’s has made some truly amazing progress.
It is no small fete to survive freezing cold Philadelphia winters, when not many
people have ice cream on their minds. Little Baby’s got through it, and is now doing
better than ever.
“Little Baby’s has grown quite a bit since 2011. We started out as a few partners
with no employees on a single custom built Ice Cream tricycle. Fast forward to 2015
and we have close to 30 seasonal employees, two brick and mortar stores, four
tricycles, wholesale accounts throughout the Greater Philadelphia Area, and lots
more on the horizon,” Martin said.
What makes Little Baby’s so unique? Well, a lot of things. This is not your typical
vanilla, chocolate, or swirl ice cream parlor. The unique flavors are something to hit
home about, and have intrigued many. On top of the delectable flavors, about 40
percent of Little Baby’s ice cream is vegan because it is made with coconut milk.
Not only does their delectable ice cream attract people, but also the optimistic
atmosphere and fun-loving staff.
“We walk a very delicate line that allows us to experiment with wacky flavors, make
outrageous internet videos, cater fancy weddings, support our regional food system
in a serious and genuine way, be a positive force in disadvantaged urban
communities, and provide a disruption to the every day grind,” Martin said.
Little Baby’s strives to become a regional brand recognized as a “rising tide”, while
also providing good jobs for its employees.
As for advice that Martin was willing to give to someone who wants to start his or
her own business? “Be different, there is no point in recreating what others have
already done. Immerse yourself in the work – success is unlikely without total
unwavering commitment to the cause.”